Eviation Visual Identity
Creating and implementing a Brand Book is a significant and valuable undertaking for any organization. During my tenure at Eviation Aircraft, I was tasked to create a guide to maintain a consistent brand image across various teams and touchpoints. Here are some key points to highlight about my role and accomplishments in this regard:
Consistency in Brand Communication: Our Brand Book serves as a central reference point for sales, marketing, and design teams. By providing clear guidelines, it ensured that everyone within the organization was on the same page regarding the company's visual identity and messaging.
Visual Graphics: I not only established baseline guidelines, but also expanded on specific visual elements like the Culture Wall, support vehicle graphics, and internal branding. This attention to detail is essential for maintaining a cohesive and recognizable brand image.
Internal Branding: In addition to external communication, the work on internal branding is important. It helps create a unified and inspiring work environment, reinforcing the brand's identity and values among employees.
Efficiency and Effectiveness: By having these guidelines in place, the organization can work more efficiently. Teams can create marketing materials, designs, and branding elements without the need for constant back-and-forth to ensure they are on-brand. This saves time and resources.
Brand Integrity: Consistency is key to building and maintaining a strong brand. My efforts ensured that the brand's integrity was upheld across various touchpoints, which is crucial for long-term success.
Overall, my role in creating and implementing the Brand Book at Eviation Aircraft demonstrated my understanding of the importance of brand consistency and our ability to provide clear guidelines for its execution. It's a valuable contribution to the organization's branding efforts, and helps position the company effectively in the market.
The Process
Culture Wall Evolution: The journey from a simple message to a mantra on the Culture Wall reflects the dynamic nature of company culture. It's not uncommon for organizations to refine and redefine their core values and mission over time. The willingness to modify and adapt the wall's content shows an openness to change and growth.
Iterative Approach: The fact that one version of the Culture Wall was printed, modified, and reprinted highlights the iterative nature of design and branding. It's often necessary to test and refine ideas in practice before settling on a final version.
Vehicle Graphics: While multiple ideas were considered for the vehicle graphics, the decision to go with a "clean" and reserved look makes sense, especially if it aligns with the overall branding of the company and its flagship product, Alice. Consistency in design, even across different platforms, helps reinforce the brand identity.
Brand Consistency: The collection of miscellaneous examples showcasing the Eviation brand across various platforms emphasizes the importance of maintaining a consistent brand image. Whether it's on vehicles, marketing materials, or digital platforms, a cohesive brand identity reinforces the company's message and values.
Adaptability: Your ability to adapt to changing requirements and preferences, as seen in the Culture Wall and vehicle graphics, is a valuable trait in the world of branding and design. It allows the brand to remain relevant and effective in a dynamic market.
Overall, your experiences at Eviation Aircraft demonstrate your flexibility, creativity, and commitment to creating and maintaining a strong and adaptable brand presence. These qualities are essential for successful brand management and growth.
